At ITC Aashirvaad, extra care is taken to keep things as natural as possible. The way Mother Nature intended for them to be. In our quest to provide you wholesome goodness, the finest of ingredients are sourced, directly from the farmers. A walk through our range of products might well seem like a journey through a world that is in perfect harmony with nature. Aashirvaad Whole Wheat Atta has 0% maida and 100% atta. This means you serve soft, fluffy rotis and a whole lot of health and happiness.